FOR INDIAN PROFESSIONAL MEN WHO USED TO BE FIT

YOU USED TO BE FIT.
THEN LIFE CHANGED.

Work got bigger. Responsibilities increased. Your routine changed.

But every time you try to get back in shape, you’re still reaching for a fitness approach built for a completely different version of your life.

I help men rebuild a leaner, stronger body with a fitness system designed for the life they have now—not the life they had at 25.

30–45 minutes No payment required to book

60+ TRANSFORMATIONS · NCI CERTIFIED · EX-CORPORATE

Ratan Shetty, REFYNE Performance coach
Ratan Shetty Founder & Performance Coach

REAL PROFESSIONALS.
REAL-LIFE SCHEDULES.
REAL RESULTS.

Aman's before and after client transformation

Aman

16 KG LOST IN 3 MONTHS

Surgeon

Mostly night shifts

Ujwal's before and after client transformation

Ujwal

10 KG LOST IN 3 MONTHS

Software Engineer • Netherlands

Newly married. New country. New routine.

Deepak's before and after client transformation

Deepak

8 KG LOST IN 3 MONTHS

IT Consultant • USA

New dad. Career. Family responsibilities.

Different lives. Different schedules. One thing in common: the plan had to work around real life.

Individual results vary based on starting point, adherence, health, lifestyle and individual circumstances.

THE OLD-ROUTINE TRAP

YOU HAVEN’T FORGOTTEN HOW TO GET FIT.

You probably already know what you’re “supposed” to do.

Eat better.
Train consistently.
Walk more.
Sleep properly.

You’ve probably done some of it successfully before.

So why are you still here?

Because the problem isn’t that you suddenly became lazy.

The conditions that kept you fit changed.

Maybe you got promoted. Maybe you got married. Maybe you became a father. Maybe travel increased. Maybe 6 PM workouts became 9 PM meetings. Maybe the freedom you had five years ago simply doesn’t exist anymore.

Yet every time you decide to get fit… you try to rebuild the routine from your old life.

THE CORE DIAGNOSIS

YOUR OLD FITNESS PLAN ISN’T BROKEN.
IT’S OUTDATED.

A plan can work brilliantly at 25… and completely fall apart at 35.

Not because your body suddenly stopped responding.

Because your life now operates under different constraints.

You don’t need your old routine back.

You need a fitness system built around the man you are today.

THE LIFE-SHIFT REBUILD

A three-step system built for your current life.

01

IDENTIFY THE SHIFT

We first understand the difference between the period when you were fitter and your life today—your work, sleep, food environment, travel, training history, stress, family responsibilities and previous attempts. Instead of assuming you need ‘more discipline,’ we identify what actually changed.

02

REBUILD AROUND NOW

Your nutrition and training are built around the reality of your current life. Not six imaginary perfect days. Not a diet you can follow only at home. Not the routine you used before your career and responsibilities changed. Your fitness plan should fit your life.

03

MAKE IT HOLD

Getting results during a perfect week isn’t enough. Your system needs to survive late meetings, travel, restaurants, family events, poor sleep, missed workouts and stressful weeks—so normal life does not repeatedly destroy progress.

DIFFERENT CAREERS.
DIFFERENT COUNTRIES.
SERIOUS RESULTS.

Vikram's before and after client transformation

Vikram

Business Owner

35+ KG LOST

12 months

Vaibhav's before and after client transformation

Vaibhav

Senior Manager

25+ KG LOST

9 months

Shreyas's before and after client transformation

Shreyas

IT Consultant • USA

20 KG LOST

6 months

Rahul's before and after client transformation

Rahul

Cybersecurity Consultant • UK

12.5 KG LOST • 4.5 IN WAIST REDUCTION

16 weeks

Sharath's before and after client transformation

Sharath

IT Engineer

9 KG LOST

3 months

Karthik's before and after client transformation

Karthik

Creative Director

SKINNY-FAT → LEAN & SHREDDED

Frequent work travel

Individual results vary based on starting point, adherence, health, lifestyle and individual circumstances.

DON’T TAKE MY WORD FOR IT.

Hear directly from the people who went through the process.

Shreyas

20 kg lost in 6 months

Karthik

From skinny-fat to shredded

Vikram

35+ kg lost in 12 months

SOMETIMES THE BEST PROOF IS THE MESSAGE AFTER THE RESULT.

Client message about maintaining badminton, steps and balanced food Client message celebrating a progress milestone Client message thanking Ratan after six kilograms of progress Client message about staying consistent around international travel

Names and identifying details have been obscured for client privacy.

“BUT I ALREADY KNOW HOW TO LOSE WEIGHT.”

Good.

This may actually be more relevant for you.

Because this isn’t designed for someone who needs another list of “healthy foods.”

Many men I speak to already know about calories. Protein. Steps. Strength training.

They don’t need more information.

They need to understand why the approach they already know keeps collapsing inside their current life.

Knowing what to do and having a system you can repeatedly execute are two different things.

THIS IS FOR YOU IF…

A STRONG FIT

  • You remember being noticeably fitter, leaner or more athletic than you are today.
  • You look at old photos and know there’s a version of you that felt better.
  • Your career, marriage, fatherhood, travel, stress or lifestyle changed somewhere along the way.
  • You’ve tried restarting before.
  • You can sometimes make progress—but eventually work or life takes over again.
  • You’re tired of repeatedly telling yourself: ‘I’ll start properly again on Monday.’

THIS PROBABLY ISN’T FOR YOU IF…

  • You’re looking for a crash diet.
  • You want a generic PDF workout.
  • You expect supplements to do the work for you.
  • You aren’t willing to make any changes to your current habits.
  • You want an extreme short-term transformation you cannot realistically maintain.

WHAT HAPPENS ON THE REBUILD STRATEGY CALL?

30–45 minutes. No generic sales presentation. We start with your situation.

  1. 01

    FIND THE BREAKDOWN

    When were you last genuinely happy with your fitness? What did your life look like then? What’s different now? We’ll identify the biggest gap between those two versions of your life.

  2. 02

    FIND THE BOTTLENECK

    Training, nutrition, work hours, sleep, travel, stress, environment or consistency? Usually it isn’t just one thing. We’ll identify what is creating the biggest drag on progress today.

  3. 03

    MAP THE NEXT 90 DAYS

    We’ll outline what realistically needs to change for you to reduce body fat, rebuild strength and start feeling in control again.

If I believe private coaching can genuinely help you and we’re a good fit, I’ll explain what working together looks like.

There’s no obligation to join.

30–45 minutes No payment required

I’M RATAN.

I’m an NCI Certified Nutrition Coach and I’ve coached 60+ transformations across different careers, countries and lifestyles.

But I also understand physical transformation personally.

I’ve experienced what it takes to completely change my own physique and eventually step onto a natural physique stage.

But I’m not asking you to live like a bodybuilder.

Your goal is to build the strongest, leanest version of yourself that can still function inside your career, marriage, family and real life.

  • NCI Certified Nutrition Coach
  • Natural drug-tested competitor
  • 60+ client transformations
  • Former corporate professional
Ratan before rebuilding his fitness Ratan competing on stage as a natural drug-tested athlete
Ratan’s own rebuild—from where he started to the stage.
NCI Level 1 Nutrition Coaching certificate awarded to Ratan Shetty in March 2023
NCI CERTIFIED NUTRITION COACH

FREQUENTLY ASKED QUESTIONS

Questions before you book.

Do I have to train 5–6 days every week?

No. Your training frequency is based on your schedule, recovery, experience and goals. For many working professionals, 3–4 properly structured sessions are far more useful than repeatedly failing to complete a six-day plan.

What if I work long hours or my schedule changes constantly?

Then your plan needs to account for that from the beginning. The objective isn’t to pretend difficult weeks won’t happen. It’s to know what to do when they do.

I travel frequently. Can this still work?

Yes. If travel is part of your life, it needs to be part of the system. Your training, food and fallback options should work both at home and away.

Will I have to stop eating Indian food or eat separately from my family?

No. Nutrition should work around foods you can realistically continue eating. Changes will likely be necessary, but the goal isn’t to make normal life impossible.

Is this only for men who need to lose a huge amount of weight?

No. Some clients need significant fat loss. Others want to lose 8–10 kg, reduce their waist, rebuild strength or move from skinny-fat to leaner and more muscular. The common thread is that you know you were fitter before and want a system that works for the life you have today.

I’ve already lost weight before and regained it. Why would this be different?

Because we don’t begin by assuming the answer is simply another stricter diet. We look at what changed after your previous success and build the new approach around those conditions. The goal isn’t merely getting the weight off. It’s reducing the chances that the same life situation destroys the system again.

Is this a sales call?

It’s a strategy and fit call. We’ll first understand your situation and identify what is stopping you. If I believe coaching can help and you’re a suitable fit, I’ll explain the program and investment. You decide what you want to do from there.

YOU WERE FIT BEFORE.

YOU DON’T NEED YOUR OLD LIFE BACK TO FEEL LIKE YOURSELF AGAIN.

You need a fitness system designed for the responsibilities, career and lifestyle you have today. Stop trying to rebuild your 25-year-old routine.

BUILD THE BODY THAT FITS THE MAN YOU’VE BECOME.

30–45 minutes No payment required